Privacy

1. Basic information on data processing and legal bases

1.1. This data protection declaration explains the type, scope and purpose of the processing of personal data within our online offer and the websites, functions and content associated with it (hereinafter jointly referred to as “online offer” or “website”). The data protection declaration applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the online offer is run.

1.2. The terms used, such as “personal data” or their “processing”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

1.3. The personal data of users processed in the context of this online offer includes inventory data (e.g. names and addresses of customers), contract data (e.g. services used, names of clerks, payment information), usage data (e.g. the websites of our online offer visited, interest on our products) and content data (e.g., entries in the contact form).

1.4. The term 'user' includes all categories of persons affected by data processing. They include our business partners, customers, interested parties and other visitors to our online offering. The terms used, such as 'user' are to be understood as gender-neutral.

1.5. We process personal data of users only in compliance with the relevant data protection regulations. This means that user data will only be processed if there is legal permission. I.e., in particular if the data processing is necessary for the provision of our contractual services (e.g. processing orders) and online services, or is required by law, the user has given their consent, as well as due to our legitimate interests (i.e. interest in the analysis, optimization and Economic operation and security of our online offer within the meaning of Article 6 Paragraph 1 lit. f GDPR, in particular when measuring range, creating profiles for advertising and marketing purposes and collecting access data and using the services of third-party providers.

1.6. We would like to point out that the legal basis for consent is Art. 6 (1) lit. and Article 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures is Article 6 Paragraph 1 Letter b. GDPR, the legal basis for processing to fulfill our legal obligations is Article 6(1)(c). GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 (1) lit. GDPR.

2. Safety measures

2.1. We take organizational, contractual and technical security measures according to the state of the art to ensure that the provisions of the data protection laws are observed and to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorized persons.

2.2. The security measures include, in particular, the encrypted transmission of data between your browser and our server.

3. Disclosure of data to third parties and third-party providers

3.1. Data will only be passed on to third parties within the framework of legal requirements. We only pass on user data to third parties if this is necessary for contractual purposes, for example on the basis of Article 6 Paragraph 1 Letter b) GDPR or on the basis of legitimate interests in accordance with Article 6 Paragraph 1 Letter f. DSGVO in the economical and effective operation of our business operations.

3.2. As part of the preparation of the offer, it is necessary that we ask you for your consent to transmit your address data and, if applicable, telephone number to the provider - i.e. manufacturer or dealer. Consent is given on the profile completion page and is a prerequisite for the preparation and processing of the offer. Your data will also be processed electronically for the same purpose. If you wish, we will be happy to delete you from our systems. Simply send us a message.

3.3. If we use subcontractors to provide our services, we take appropriate legal precautions and appropriate technical and organizational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.

3.4. If content, tools or other means from other providers (hereinafter jointly referred to as “third-party providers”) are used within the scope of this data protection declaration and their registered office is in a third country, it can be assumed that data will be transferred to the countries where the third-party providers are domiciled. Third countries are countries in which the GDPR is not directly applicable law, i.e. basically countries outside the EU or the European Economic Area. Data is transferred to third countries either if there is an appropriate level of data protection, user consent or other legal permission.

4. Provision of contractual services

4.1. We process inventory data (e.g. names and addresses as well as contact details of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Article 6 Paragraph 1 lit b. GDPR.

4.2. We process usage data (e.g., the visited websites of our online offer, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, in order to show the user e.g. product information based on the services they have used so far.

5. Contact

5.1. When contacting us (via the contact form or e-mail), the information provided by the user will be processed in order to process the contact request and its processing in accordance with Article 6 (1) (b) GDPR.

5.2. User information can be stored in our customer relationship management system (CRM system) or comparable inquiry organization.

6. Comments and Posts

6.1. If users leave comments or other contributions, their IP addresses are stored for 7 days on the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR.

6.2. This is for our security if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author

7. Collection of access data and log files

7.1. On the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .

7.2. Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

8. Cookies & range measurement

8.1. Cookies are pieces of information that are transmitted from our web server or web servers of third parties to the web browser of the user and stored there for later retrieval. Cookies can be small files or other types of information storage.

8.2. We use 'session cookies', which are only stored for the duration of the current visit to our online presence (e.g. to be able to save your login status or the shopping cart function and thus enable the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and e.g. log out or close your browser.

8.3. Users are informed about the use of cookies in the context of pseudonymous range measurement in the context of this data protection declaration.

8.4. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

8.5. You can opt out of the use of cookies, which are used for range measurement and advertising purposes, via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and also the US website (http://www.aboutads.info/choices ) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

9. Google Analytics

9.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) we use Google Analytics, a web analysis service provided by Google Inc. (Google) . Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

9.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

9.3. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. Pseudonymous user profiles can be created from the processed data.

9.4. We use Google Analytics to display the ads placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited website). websites are determined), which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users and are not annoying.

9.5. We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.

9.6. The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; In addition, users can prevent the data generated by the cookie and related to their use of the online offer from being collected and processed by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

9.7. You can find more information on data use by Google, setting and objection options on the Google website: https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when using websites or apps our partners”), http://www.google.com/policies/technologies/ads (“Use of data for advertising purposes”), http://www.google.de/settings/ads (“Manage information that Google uses, to show you advertising”).

9.8. Browser plugin You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de.

10. Google-Re/Marketing-Services

10.1. We use the marketing and remarketing services (“Google Marketing Services” for short) on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO). ”) of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).

10.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

10.3. The Google marketing services allow us to display advertisements for and on our website in a more targeted manner in order to only present users with advertisements that potentially match their interests. If, for example, a user is shown ads for products that he was interested in on other websites, this is referred to as 'remarketing'. For these purposes, when our and other websites on which Google marketing services are active are accessed, Google executes a code directly and so-called (re)marketing tags (invisible graphics or code, also known as 'web referred to as 'beacons') integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file notes which websites the user visits, what content he is interested in and which offers he clicked on, as well as technical information on the browser and operating system, referring websites, visiting times and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases completely to a transferred to the Google server in the USA and shortened there. The IP address is not merged with the user's data within other Google offers. The above information can also be combined by Google with such information from other sources. If the user then visits other websites, the ads tailored to his interests can be displayed to him.

10.4. User data is processed pseudonymously as part of Google Marketing Services. This means that Google does not store and process, for example, the name or e-mail address of the user, but processes the relevant data in relation to cookies within pseudonymous user profiles. This means that from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the USA.

10.5. The Google marketing services we use include the online advertising program Google AdWords. In the case of Google AdWords, each AdWords customer receives a different conversion cookie. This means that cookies cannot be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

10.6. We may include third-party ads based on Google's 'DoubleClick' marketing service. DoubleClick uses cookies that enable Google and its partner websites to serve ads based on users' visits to this website and other websites on the Internet.

10.7. We can include third-party advertisements based on the Google marketing service AdSense. AdSense uses cookies to enable Google and its partner websites to serve ads based on users' visits to this website and other websites on the Internet.

10.8. We can also use the Google Optimizer service. Google Optimizer allows us to understand the effects of various changes on a website (e.g. changes to the input fields, the design, etc.) in the context of so-called 'A/B testing'. For these test purposes, cookies are stored on the users' devices. Only pseudonymous user data is processed.

10.9. We can also use the 'Google Tag Manager' to integrate and manage the Google analysis and marketing services on our website

10.10. For more information on how Google uses data for marketing purposes, see the overview page: https://www.google.com/policies/technologies/ads, Google's privacy policy is at https://www.google.com/policies/privacy available.

10.11. If you wish to object to interest-based advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences.

11. Facebook Social Plugins

11.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) we use social plugins ('plugins') of the social network facebook.com, which operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ('Facebook'). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white 'f' on a blue tile, the terms 'Like', 'I like' or a thumbs up sign ) or are marked with the addition 'Facebook Social Plugin'. The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

11.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

11.3. If a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted directly from Facebook to the user's device, which integrates it into the online offer. User profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

11.4. By integrating the plugin, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.

11.5. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options for protecting the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/ .

11.6. If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info /choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

12. Facebook, Custom Audiences and Facebook Marketing Services

12.1. Due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called 'Facebook Pixel' of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Facebook).

12.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

12.3. With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the display of advertisements (so-called 'Facebook Ads'). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are based on the visited website). websites are determined), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called conversion).

12.4. The Facebook pixel is integrated directly by Facebook when you visit our website and can save a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook while logged in, the visit to our online offer will be noted in your profile. The data collected about you is anonymous to us, so we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook and for its own market research and advertising purposes. If we should transmit data to Facebook for comparison purposes, this will be encrypted locally in the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of making a comparison with the data that is similarly encrypted by Facebook.

12.5. Furthermore, when using the Facebook pixel, we use the additional function extended comparison (here data such as telephone numbers, e-mail addresses or Facebook IDs of the users are used) to form target groups (Custom Audiences or Look Alike Audiences) Facebook (encrypted) transmitted. Further information on extended matching: https://www.facebook.com/business/help/611774685654668).

12.6. Also on the basis of our legitimate interests, we use the Custom Audiences from File procedure of the social network Facebook, Inc. In this case, the e-mail addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload serves solely to determine recipients of our Facebook ads. We want to ensure that the ads are only displayed to users who are interested in our information and services.

12.7. The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Accordingly, general information on the display of Facebook ads in Facebook's data usage guidelines: https://www.facebook.com/policy.php. You can find specific information and details about the Facebook pixel and how it works in the Facebook help area: https://www.facebook.com/business/help/651294705016616.

12.8. You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. In order to set which types of advertisements are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions for setting usage-based advertising there: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

12.9. You can also opt out of the use of cookies, which are used to measure reach and for advertising purposes, via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and also the US website (http://www.aboutads.info/ choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

13. Integration of third-party services and content

13.1. We use content or service offers from third-party providers within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) in order to improve their content and Integrate services such as videos or fonts (hereinafter uniformly referred to as content). This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as 'web beacons') for statistical or marketing purposes. The 'pixel tags' can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and can contain, among other things, technical information about the browser and operating system, referring websites, visiting times and other information on the use of our online offer, and can also be linked to such information from other sources.

13.2. The following presentation offers an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities to object (so-called opt-out): - Web analysis and optimization with the help of the service Hotjar, the third party Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe. With Hotjar, movements on the websites on which Hotjar is used can be traced (so-called heat maps). For example, you can see how far users scroll and which buttons they click how often. Technical data such as the selected language, system, screen resolution and browser type are also recorded. Here, user profiles can be created, at least temporarily, during the visit to our website. Furthermore, with the help of Hotjar it is also possible to obtain feedback directly from the users of the website. In this way, we obtain valuable information in order to make our websites even faster and more customer-friendly. Privacy Policy: https://www.hotjar.com/privacy. Opt out: https://www.hotjar.com/opt-out. - External code of the JavaScript framework “jQuery”, provided by the third-party jQuery Foundation, https://jquery.org.

14. Rights of Users

14.1. Users have the right to request information free of charge about the personal data that we have stored about them.

14.2. In addition, users have the right to rectification of incorrect data, restriction of processing and deletion of their personal data, if applicable, to assert their rights to data portability and, in the event that unlawful data processing is assumed, to lodge a complaint with the competent supervisory authority.

14.3. Likewise, users can revoke consent, in principle with effect for the future.

15. Deletion of data

15.1. The data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage requirements. If user data is not deleted because it is required for other, legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to user data that must be retained for commercial or tax reasons.

15.2. According to legal requirements, storage is carried out for 6 years in accordance with Section 257 (1) HGB (books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 (1) AO (books, records, management reports, Accounting documents, commercial and business letters, documents relevant to taxation, etc.).

16. Right to object

16.1. Users can object to the future processing of their personal data at any time in accordance with legal requirements. The objection can be made in particular against processing for direct advertising purposes.

17. Contact Person

17.1. For any further information and explanations or any request for information, correction, blocking or deletion of stored data, please contact:

17.2. Data Protection Officer

17.3. Name: Alex Langer

17.4. Street, No: Scheibenstraße 49

17.5. Postal code City Country: 40479 Düsseldorf

17.6. E-mail address: hello@schmiede.one

18. Note on the responsible body

18.1. The responsible body for data processing on this website is: Schmiede.one GmbH & Co., KG Hunteburger Str. 32 49401 Damme, email: hello@schmiede.one. The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

19. Changes to the Privacy Policy

19.1. We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or to changes in the service and data processing. However, this only applies with regard to declarations on data processing. If user consent is required or parts of the data protection declaration contain provisions of the contractual relationship with the user, the changes will only be made with the consent of the user.

19.2. Users are asked to inform themselves regularly about the content of the data protection declaration.